What is the primary purpose of setting up major master data in Infor M3?

The primary purpose of setting up major master data in Infor M3 is essential for accurately managing foundational business information that drives various operations within the system. This includes the setup of items, customers, suppliers, and pricing details, which are critical components for effective inventory management, procurement processes, and overall supply chain efficiency.

By establishing this master data, organizations ensure consistency, accuracy, and accessibility of information necessary for transactions and analyses. Items represent the goods and services offered, while customers and suppliers are fundamental for sales and purchasing operations. Pricing data facilitates correct pricing strategies and revenue management, which is crucial for profitability.

The other choices focus on tasks that, while important, are not the primary focus of master data in Infor M3. Managing human resources typically involves separate HR systems and processes. Designing a company's website and creating marketing strategies lie outside the core functionalities of Infor M3, which is primarily focused on enterprise resource planning (ERP) related to warehousing and procurement. Thus, the correct answer reflects the importance of comprehensive data management to support the company's operational framework.